News - Hot News / Current Events

06 October 2008
Coach Teams Up with Mobile Phone Company KDDI for au phone
read on >> Coach Japan has teamed up with telecommunications giant KDDI to create a special limited-edition phone for the au mobile phone service. The phone will go on sale in late November and be available at all au stores nationwide. Only 1941 units, however, will be sold — a number reflecting Coach's founding year of 1941. Likewise, the price will be ¥19,410.

The phone is based off the "Full Change Keitai re" model decorated with the new Coach pink "op art" pattern on the exterior and desktop.
26 September 2008
Uniqlo Wants a 2.5x Increase in Dress Sales
read on >> Leading mass retailer Uniqlo has announced aims to greatly increase its sales of dresses, up to 2.5-times previous figures. Currently, womenswear makes up 40% of Uniqlo's sales, but the brand hopes to bring this number up to 60% in the mid-term.

One of the core problem has been low awareness amongst young women about Uniqlo's dress offerings. In response, Uniqlo has stocked 39 different dresses this season — a 1.5x increase in items from the previous year.

Using Uniqlo spokeswoman and CanCam model Yamada Yu, Uniqlo debuted its new "Yamada-produced" hooded knit dress at the most recent Tokyo Girls Collection. The low price and strong promotion have attracted a greater number of the "real clothes" young female consumer segment to Uniqlo stores. In the past, these consumers have not had many touchpoints with the mass retailer.
09 September 2008
YSL Passes Out "Manifestos" in Daikanyama
read on >> On September 6, representatives from brand Yves Saint Laurent passed out 20,000 copies of a tabloid newspaper to passerby's in the Tokyo neighborhoods of Harajuku and Daikanyama. The tabloid was labeled as a "manifesto," intended to communicate its '08-'09 AW collection and brand messaging to consumers. The first 5000 copies came in a black or white tote-bag with the YSL logo printed upside down.

YSL gave out a total 150,000 copies of the manifesto tabloid in six global cities.
25 August 2008
Popular Male Idol Takuya Kimura to Promote Levi's 501s
read on >> For the first time in five years, Levi Strauss Japan is running a sales campaign for its classic 501 button-fly jeans. The campaign is called "Live Unbuttoned" and taps massively popular male idol Takuya Kimura (of boy band SMAP) to be the "image character" once again after an eight-year hiatus.

The campaign will mostly be poster-based, but there will also be TV commercials running in sixteen regions of Japan as well as other countries in Asia.
22 August 2008
Uniqlo to Participate in Tokyo Girls Collection for First Time
read on >> Mass retailer Uniqlo has announced plans to participate in this year's installment of popular "real clothes" fashion show Tokyo Girls Collection on September 6. This will be the first appearance for the brand at TGC.

Uniqlo will debut a few pieces like high-quality merino wool parkas and mini-length dresses made in consultation with TGC organizer and e-commerce giant Xavel (soon to be renamed Branding). Popular model and Uniqlo "image character" Yu Yamada will be wearing the outfit.

After the show, the items will be available at all Uniqlo stores, but not on Xavel's e-commerce sites fashionwalker.com and girlswalker.com.
04 August 2008
Xavel Changes Name to "Branding"
read on >> Xavel Inc. — the multi-media company behind fashion e-commerce site girlswalker and semi-annual "real clothes" collection show Tokyo Girls Collection — has announced a name change. From October 1, the company will be known as Branding.

The decision on re-naming follows a new strategy to better globalize and expand the company's activities. Xavel is most famous for its e-commerce sites, but branding projects currently make up 25% of revenue. Under the new name, Xavel hopes to increase the percent of branding work to 35% in the near future by adding more re-branding and marketing projects.
14 July 2008
First Peek at Louis Vuitton at Comme des Garcons
read on >> Fashion blog Nitrolicious has an early look at the six Louis Vuitton at Comme des Garçons collaboration party bags. Other than the multi-handle Mini HL, the pieces are relatively minimalist. The products go sale September 4 at CdG's Aoyama Kotto-doori mini-store.

11 July 2008
Tokyo Girls Collection Announces Brand List
read on >> Tokyo Girls Collection has announced the participating brands for its upcoming September 6 "eco themed" '08 A/W fashion show.

Brands include:
Aglaia (debut)
Another Edition
Capesmile (debut)

Free's Shop
Jamey (debut)
Jill by Jill Stuart (debut)
Lamiela (debut)
Laymee (debut)


Moroko Bap
Spiral Girl
07 July 2008
Louis Vuitton to Collaborate with Comme des Garcons
read on >> Louis Vuitton will be collaborating with Comme des Garçons on a special set of six "party" bags. The collaborative products will be only sold at a limited-edition three-month store space on Kotto-doori in Aoyama, where CdG is currently operating the Tokyo branch of Dover Street Market. This is the latest in a long stream of recent Comme des Garçons collaborations, including double-named products with such companies as Speedo, H&M, and Fred Perry. Junya Watanabe Comme des Garçons has also been extremely collaboration-heavy these days, with shirts and jackets based on Levi's, Brooks Brothers, Lacoste, and Saint James fabrics and designs.

For more information, please see the following links:

"Comme des Garcons partners with Louis Vuitton" - International Herald Tribune

"Comme des Vuitton" - T Magazine - New York Times Blog
24 June 2008
Gieves and Hawkes Hints at a Return to Japan
read on >> Famed Savile Row bespoke tailor Gieves and Hawkes has hinted at plans to return to the Japan market with their readymade line, sometime in the 2009 fiscal year. In a June 24 interview with Senken Shimbun, Gieves and Hawkes CEO Mark Henderson stated that they were in search for a "good partner" to help them make the re-entry.

In the last three years, the brand has successfully expanded to 67 stores in Asia, with emphasis on China and Taiwan. Net sales were up 10% for the 2007 fiscal year.