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MAX & Co. to Open Japan-targeted Website

17 November 2008
Introduction
First country-specific site for the Italian brand
Keywords:
MAX & Co.
Italian apparel brand MAX & Co. will unveil a new website in late February 2009 targeted towards Japanese women. This will be the company's first country-specific internet site. MAX & Co. is working with Hakuhodo Creative Vox on the site's production.

Model Kiki will act at the brand's spokeswoman, giving her a platform on the blog to introduce her favorite looks.