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H&M Reports ¥2.1 Billion in Sales for First Two Tokyo Stores

02 February 2009
Introduction
For the period up to November 2008
In its full-year financial report announced on January 29, Swedish fast fashion chain Hennes & Mauritz — aka H&M — announced net sales of over ¥21 billion (198 million Swedish kronor) for its first two Tokyo stores in Ginza and Harajuku, for the period up until the end of November 2008. According to the offical press release, these results "surpassed the company’s high expectations and were H&M’s most successful store openings ever."

H&M will open two more Tokyo stores in 2009: Shibuya and Shinjuku.